Handcrafted crêpes with an appealing aesthetic and a business model that continues to grow: that's how it is. Crêpes of the World, the brand that is winning over the palates of thousands of people and attracting the interest of entrepreneurs around the world. Behind this proposal are Luciano and Oliver, its founders, a visionary who knew how to transform a whim into a global opportunity.

Today, at Franquicias Hoy, we interview Luciano to learn firsthand how the brand was born, what makes it so attractive to franchisees, and why Crêpes du Monde could be your next big step as an entrepreneur.

Franchises Today: What inspired the creation of Crêpes du Monde, and how did it become a franchisable brand?

Luciano Cirrito: Crêpes du Monde was born from the desire to give value to a common dish, the crepe, and elevate it to gourmet status. After three years of intense work, we have succeeded in creating an original gourmet dish at our pilot restaurant in Playa de Aro.

Franchises Today: What sets Crêpes du Monde apart from other food franchises on the market?

Luciano Cirrito: Our difference lies in balance. We offer elegance, simplicity, efficiency, and a menu that is 100% gluten-free. For three years, we have thought through every detail, from the recipes, personality, and ambiance to the central kitchen. Our central kitchen option allows franchisees to receive everything prepared in an artisanal manner.

Franquicias Hoy: Crêpes du Monde locations stand out for their aesthetics and atmosphere... What do you want to convey to customers from the very first moment?

Luciano Cirrito: What we love and are passionate about is that people come not only for the food, but also for the experience. We want them to enjoy our artisanal food and have an artistic experience, which is why our restaurants are decorated and inspired by Salvador Dalí. At Crêpes du Monde, you'll love what you see, what you eat, and what you hear, as each restaurant has its own personalized jazz or blues music selection... music that speaks to who we are.

Franchises Today: What type of entrepreneur is best suited to the Crêpes du Monde franchise model?

Luciano Cirrito: They must be someone who is eager to work, has good taste, and is attentive to detail—in short, someone who knows how to interact with customers. It doesn't matter if they don't have experience in the sector, but they must at least be eager to work and have an eye for detail.

Franchises Today: What support does the franchisee receive from day one?

Luciano Cirrito: Mainly personalized training. We will teach you how to treat customers, set the table... And since it is personalized training, we will devote as much time as necessary to you, with no limits. Afterward, the support continues both operationally and in marketing strategies. We will always be in contact, since the goal is to be a family at Crêpes du Monde.

Franchises Today: Why is Crêpes du monde a profitable and sustainable franchise?

Luciano Cirrito: Because it requires little staff, the system is designed so that two people can work and serve up to 80 people a day. This is because it is designed to work very quickly without compromising on quality. You don't need a very sophisticated kitchen either, because you also have the option of receiving everything ready-made from the central kitchen. Also, because we are a 100% gluten-free option, something we believe is quite attractive because it's something people demand.

Franchises Today: Which regions are you currently focusing on for growth?

Luciano Cirrito: For the time being, we want to focus on Catalonia because Crêpes du Monde was born in Catalonia. In a second phase, we plan to expand throughout Spain, but for now we want to focus on Catalonia.

Franchises Today: How do you envision Crêpes du Monde in the next five years?

Luciano Cirrito: I envision a solid network of franchisees, a big family, locations in major cities, and perhaps in mountainous areas because crepes are popular in the mountains. I would like people to recognize the Crêpes du Monde brand as something high-quality and gourmet, and to have a good time.

Franchises Today: What would you say to someone who is hesitating between investing in a traditional franchise or going for something different like Crêpes du Monde?

Luciano Cirrito: What sets us apart is what makes the difference. Crêpes du Monde is creative, it hasn't copied any other concept, it's innovative, and that's our strong point.

Crêpes du Monde not only offers a unique dining experience, but also a solid, creative, and well-supported business opportunity.

VIA